Clay vs Surfer SEO
Both cover marketing. Clay is the cheaper way in at $60/mo — $39/mo less than Surfer SEO.
Entry cost
Clay $60/mo
Enrichment waterfalls and AI research for outbound lists.
Free tier: yes · Billing: usage
Plan by plan
| Clay | Price | Surfer SEO | Price |
|---|---|---|---|
| Free | Free | Essential | $99 |
| Launch | $60 | Scale | $219 |
| Growth | $205 | Enterprise | — |
| Enterprise | — | — | — |
Which to pick
Clay — Outbound teams building highly researched prospect lists.
Surfer SEO — Writers who need a brief that actually maps to the SERP.
Clay checked 2026-09-04 · Surfer SEO checked pending