Ahrefs vs Semrush
Both cover seo. Ahrefs is the cheaper way in at $129/mo — $10/mo less than Semrush.
Entry cost
Plan by plan
| Ahrefs | Price | Semrush | Price |
|---|---|---|---|
| Lite | $129 | SEO | $139 |
| Standard | $249 | Starter | $199 |
| Advanced | $449 | Pro+ | $299 |
| Enterprise | $1499 | Advanced | — |
| — | — | Free | Free |
Which to pick
Ahrefs — Serious SEO and competitor research.
Semrush — Agencies that need one tool covering every channel.
Ahrefs checked 2026-10-23 · Semrush checked 2026-10-29