Clay vs Semrush
Both cover marketing. Clay is the cheaper way in at $60/mo — $79/mo less than Semrush.
Entry cost
Clay $60/mo
Enrichment waterfalls and AI research for outbound lists.
Free tier: yes · Billing: usage
Plan by plan
| Clay | Price | Semrush | Price |
|---|---|---|---|
| Free | Free | SEO | $139 |
| Launch | $60 | Starter | $199 |
| Growth | $205 | Pro+ | $299 |
| Enterprise | — | Advanced | — |
| — | — | Free | Free |
Which to pick
Clay — Outbound teams building highly researched prospect lists.
Semrush — Agencies that need one tool covering every channel.
Clay checked 2026-10-31 · Semrush checked 2026-10-29