Clay vs Semrush
Both cover marketing. Clay is the cheaper way in at $60/mo — $79.95/mo less than Semrush.
Entry cost
Clay $60/mo
Enrichment waterfalls and AI research for outbound lists.
Free tier: yes · Billing: usage
Semrush $139.95/mo
Broad marketing suite: SEO, ads, content and social.
Free tier: yes · Billing: seat
Plan by plan
| Clay | Price | Semrush | Price |
|---|---|---|---|
| Free | Free | Pro | $139.95 |
| Launch | $60 | Guru | $249.95 |
| Growth | $205 | Business | $499.95 |
| Enterprise | — | — | — |
Which to pick
Clay — Outbound teams building highly researched prospect lists.
Semrush — Agencies that need one tool covering every channel.
Clay checked 2026-09-04 · Semrush checked pending