Apollo.io vs Semrush
Both cover marketing. Apollo.io is the cheaper way in at $49/mo — $90.95/mo less than Semrush.
Entry cost
Semrush $139.95/mo
Broad marketing suite: SEO, ads, content and social.
Free tier: yes · Billing: seat
Plan by plan
| Apollo.io | Price | Semrush | Price |
|---|---|---|---|
| Free | Free | Pro | $139.95 |
| Basic | $49 | Guru | $249.95 |
| Professional | $79 | Business | $499.95 |
| Organization | $119 | — | — |
Which to pick
Apollo.io — Finding and emailing prospects from one tool.
Semrush — Agencies that need one tool covering every channel.
Apollo.io checked pending · Semrush checked pending